Knight Frank India’s ‘Residential Project Marketing & Consultancy’ offers services to developers / builders and Real Estate Funds. As in other industries, our advise to developers and Real Estate Funds is to focus on your core-operations namely, procuring land, obtaining developmental approvals and raising and managing capital / working capital, by in-sourcing all such operational teams and outsource the ‘Sales & Marketing’ function to us.
Knight Frank’s specialised Project Marketing team will act as the extended ‘Sales and Marketing’ arm of developers / Real Estate funds. We create and implement a complete marketing programme, tailor-made to target markets and purchaser profiles. Our approach is positive, flexible and innovative and our professionalism is second to none. The Project Marketing & Consultancy service covers every aspect of the development cycle, right from initial feasibility through to the final sale. A potential list of services that can be offered is elaborated below.
- Feasibility and viability reports including competition analysis
- Design and layout recommendations
- Introducing other project partners such as Master planning architects, interiors designers, home loan lenders, vendors for creation of marketing collateral
- Pricing recommendations
- Evolving and executing a marketing and advertising strategy, including designing a PR strategy and media planning for managing spends on print, TV, radio, online and direct marketing campaigns.
- Access to our network of clients, both in India and abroad
- Access to the clients of our partners such as wealth management/private banking arms of leading banks and NBFC's in India.
- Corporate sales - structuring and offering special offers to employees and corporate.
- Handling of all in-bound leads generated from the various marketing and advertising activities.
- Handling business MIS, post-sale customer interactions, complaints and such other suppor activities, except for "payment or collection or banking support".