Market Research Overview

Our structured processes to meet clients’ objectives

Setting Objectives:

• Interacting with clients to understand their core problem and expectations; fine tuning the requirements to set correct and achievable research objectives for clients.

Scope:

• Setting the study scope so that it remains focused in achieving the objectives in an optimal manner

Target Setting:

• Identifying the target group or sample segments required for the study

Research Methodolgy:

• Identifying the correct research methodology to be followed – secondary or primary – qualitative or quantitative.

Quality Control Methods:

• Adhering to strict quality control methods for data collection methods. Using appropriate questionnaires to collect data used in analyzing the responses to address the objectives in a report format.

How clients benefit

Tapping new business opportunities:

• Market Research studies help you identify new business opportunities or underserviced markets. It also educates you about changing market trends and socio-economic changes.

Discover Customers:

• For new businesses, products or services a basic launch study acquaints clients with right target audiences. The subsequent cycle is to understanding customers’ satisfaction from existing products and services.

Risk Minimisation:

• Analysing the impact generated by any erstwhile or existing products and services over a period of time. For brands we offer a ‘Brand Launch Monitor’ where close monitoring of brands’ performance is conducted.

Success Monitor:

• Measure success through potential analysis; evaluation of growth, pitfalls and possible solutions.

Gap Analysis

• Recognize existing gaps with respect to competition spot loose ends and get the first movers advantage.

Developing Strategies:

• Understanding strategies required for services or products, creating improved communication to its consumers, learn about product positioning and market segmentation.