Market Research Services

Market Assessment:

• Market sizing and understanding current markets which includes the ever changing consumer behaviour towards the products and services, tracking market patterns, sales, awareness, brand image and launches.

Demand Estimation:

• Identify the demands serviced or under serviced, conduct primary research to validate the analysis.

Product Test and Price Test:

• Helps in instances when a product is launched; beneficial in understanding the potential of a product with respect to its competition. Product testing also helps in analysing the market potential of a product which is modified or re-positioned. Price testing helps in understanding consumer behaviour in different price scenarios for the same product.

Competition Assessment:

• For a robust grip on the market knowing your customers alone is not enough. It is equally essential to understand the offerings of competitors. Our market research team provides you with valuable information about existing and potential competitors.

Brand Equity Study:

• Understanding the performance of relevant and competitive brands.

Customer Satisfaction Study:

• Use market research methods to engage with customers and understand satisfaction levels for respective products. We also help clients in gauging consumers’ expectations.

Impact Assessment:

• Analysing the impact generated by any erstwhile or existing products and services over a period of time. For brands we offer a ‘Brand Launch Monitor’ where close monitoring of brands’ performance is conducted.